Commentary
Leopold Aschenbrenner: The Investor Letter After the Crash
A fund loses 67 percent, its founder writes a letter. What the Situational Awareness investor letter teaches about crisis communications. An analysis.
- Crisis
Notes
Commentary, case studies, briefs, and recommendations.
Commentary
Kim Kardashian x UPDATE: Criticism as Storyline
Kim Kardashian's product launch for UPDATE names its own weak spots before anyone else can. What companies can learn from it for crisis communications. An analysis.
- Crisis
- Reputation
Commentary
Why organizations resist change — and how to lead through it
Most transformation projects fail not because of strategy but because of communication. Three levels where resistance forms — and six strategies that demonstrably work.
- Transformation
Commentary
Know the rules, and you won't get pushed around
Four rules for dealing with newsrooms that most business leaders don't know — and what communications professionals actually do for them. Part 1.
- Crisis
Commentary
Trust in the deepfake era is not a feeling
A question about the credibility of internal communications, an uncomfortable answer — and five concrete measures to protect employees against AI-based fakes.
- AI
- Crisis
Commentary
What the Amanda Knox case shows about Litigation PR
Four lessons from the Amanda Knox case — and why Litigation PR in sensitive criminal proceedings isn't a luxury, it's essential.
- Litigation
- Crisis
Commentary
Stop looking for a use case — automate something useless first
I asked Claude Code to build me a Spotify playlist of every
- AI
Commentary
Magnifica Humanitas — a surprisingly modern move by the Pope
Pope Leo XIV sat next to Anthropic co-founder Chris Olah this week to present his first AI encyclical. My first reflex was Vatican theatre — a closer look changed my mind.
- AI
Brief
EU AI Act: the watermark deadline most comms teams will miss
From November 2026, AI-generated press releases, visuals, and chatbots fall under EU Article 50 labeling rules. A short map of what's mandatory, what's exempt, and what comms departments should do now.
- AI
Commentary
Sam Altman and the gap between brand and behavior
The New Yorker compiled 70 pages of allegations against the OpenAI CEO. The real question every leader should take from it isn't about Altman — it's about whose brand matches their behavior, and whose doesn't.
- Reputation
Commentary
Why do so few companies seize an open PR opportunity?
Ryan Murphy's "Love Story" put Calvin Klein and the JFK Library in front of millions. Neither moved. A crisis plan covers what goes wrong — companies also need a playbook for when things suddenly go right.
- Reputation